Skip to content or view mobile version

Home | Mobile | Editorial | Mission | Privacy | About | Contact | Help | Security | Support

A network of individuals, independent and alternative media activists and organisations, offering grassroots, non-corporate, non-commercial coverage of important social and political issues.

Climate Camp: New Met Police online propaganda war and '6 consulting'

monitor lizard | 24.08.2009 20:00 | G20 London Summit | Repression | Technology

The Metropolitan Police has hired a firm of consultants (6 consulting) to help it monitor social networking sites, especially around social protest and police public image..
A few different articles cut n pasted and discussed below, plus some publicity info on Radian 6 monitoring software.



After the G20 protest debacle, Matthew Brazil, boss of 6 consulting (and his employees) has managed to spin a line to the Met that social media monitoring software can help the Met win the online propaganda war. I doubt it! But its interesting to see their 'latest moves', as they lumber along...
Brazil and his minions also claim to help top corporations defend their image. A nice little earner...

---

Article cut n paste from:
 http://www.computerweekly.com/Articles/2009/08/24/237429/met-police-hires-consultancy-to-monitor-social-media.htm

The Metropolitan Police has hired a firm of consultants (6 consulting) to help it monitor social networking sites.

The police force says it wants to monitor peoples' perception of the Met, and counter rumours about what the police are doing ahead of this week's Climate Camp, which is due to take place during August bank holiday weekend.

The Met Police is two months into a six-month contact with 6Consulting, which is monitoring sites like Flickr and YouTube.

A spokesman said: "We are not monitoring in a criminal sense, we are looking to use the sites to get our message out there.

"We are monitoring how we are perceived. It's not Big Brother-style monitoring."

He said the monitoring activity was in response to the G20 demonstrations earlier this year, when rumours about the tactics police were using spread round internet via sites like Twitter.

He said: "Sometimes the rumours are accurate, but sometimes things get distorted and it can be a case of Chinese whispers."

The police force has set up a Twitter account specifically for the Climate Camp event at @CO11MetPolice. It says Twitter is useful for tracking and responding to rumours over police tactics and actions during events that attract a lot of protestors.


-----

Slightly different Spin from PR week:

Metropolitan Police Hires 6Consulting To Monitor The Web

 http://www.prweek.com/uk/news/928185/Metropolitan-Police-hires-6Consulting-monitor-web/

The Metropolitan Police has appointed a digital agency for a brief that is thought to include monitoring the web for both evidence of crime and conversations about the Met's policing methods.

6Consulting has been hired for a project, expected to last six to 12 months, to oversee social media monitoring for the Met.

Although the Met and 6Consulting refused to comment any further, other than to confirm the appointment, it is understood the brief includes monitoring of Twitter, Facebook and blogs.

This activity is being undertaken in order to gain an understanding of how the Met is perceived, but also as an additional way for the police to uncover crime.

One insider said: 'What the Met is looking for is a combination of crisis alerts and management.

'If someone blogs saying "there's a little bit of a riot going on down the street from me", it will be able to respond that bit faster.'

The agency was appointed after a competitive pitch process and reports to Met Police head of internal communication Jim O'Donnell.

6Consulting provides clients with access to social media monitoring software that can be imported into the client's own system.

It is understood that this is what the Met liked about the offering from the agency, which plans to use the software at New Scotland Yard.

Brando director of social media David Cushman said the move was a 'wise first step' in giving the Met a taste of conversations going on about it in social media.

But he added: 'How it responds to what it hears is where the bigger win lies. Joining in makes all the difference.

'That's how the Met can develop an understanding of the role of community policing within online communities.

'Social media offers the Met an opportunity to make itself more accessible, more positively perceived - and more the everyday useful and helpful part of our lives that it should be.'

The move comes after the Met was hit by a storm of negative online publicity following the death of Ian Tomlinson at the G20 protests on 1 April - including two officers caught making controversial comments on Facebook.

But in May, the Met's director of public affairs and corporate comms Dick Fedorcio rejected advice in PRWeek from social media experts to interact with bloggers, saying it 'starts to raise some ethical issues'.

----
Some blurbs from 6's website:

From:
 http://www.socialmediamonitoring.co.uk/

6 consulting say they use radian 6 software:

The Radian6 social media monitoring solution

The Radian6 solution helps you stay on top of what’s being said about your brands online. The solution is quick to set up and easy to use. Use it to monitor all forms of social media including blogs, top video sharing sites, forums, opinion and review sites, image sharing sites, microblogging sites, online mainstream media and other sites as they become available. The process of discovery and collection is a 24/7 process, with data pushed to your dashboard in real-time, as it is captured.

Here’s what else you can do:

Scan and sort to see the most viral posts related to your brand(s).
Watch daily for online conversations that could be damaging to your brand(s).
Identify the sites with the most influence in order to tailor your outreach.
Score and track each attribute, word or phrase associated with mentions of your brand(s).
Listen to uncover potential new customers or partners at their “point of need”.
Track volume of buzz around keywords tied to a specific marketing campaign.
Watch competitive brands and use a comparative graph to track share of voice.
The impact of social media on public relations and advertising is fundamentally changing the profession. Brand ownership is no longer solely the domain of the institution. A brand is now defined as the sum of all conversations taking place amongst users and it’s happening now regardless of whether or not you are part of these conversations.

Key benefits

Utilising social media monitoring can help in a variety of ways.
Immediately know which online content is making an impact and what needs to be managed.
Gain powerful insights into competitors.
Be first to alert your leadership team to new issues and developments brewing online.
Integrate social media into your crisis management practices and brand audits.
Give your product department a new way to research target audiences and use content to inspire new marketing ideas.
Find additional ways to track campaign effectiveness.
Uncover influential sites and personalities affecting your company’s brands and interests.
Designed for PR and advertising professionals
Our solution has been built for and by PR and advertising professionals.
We created our Early Adopter Program (EAP) to go deep with a wide variety of clients. It has allowed us to truly understand the pain associated with manual monitoring and analysis. We’ve seen new opportunities to help users add value. We’ve designed a solution with real advantages.
Data is captured in real-time as discovered and delivered to dashboard analysis widgets.
The UI is easy to use with text, pictures and video inside the dashboard.

The solution covers all forms of social media including blogs, top video and image sharing sites, forums, opinion sites, mainstream online media and Twitter.
Conversational dynamics are constantly tallied to track the viral nature of each post.
This allows for easy sorting by publish date, comment count, unique commenters and calculated engagement.
There is no limit to keywords when setting up topic profiles. Billing is tied to results, not the parameters used.
Multiple languages are supported including; English, French, Italian, German, Simple Chinese, Korean and Japanese.
Results can be filtered by country and by media type.
Numerous analysis widgets can be set up to analyze within a date range or for pre-set days.
The most influential sites for a topic profile can be calculated based on user-weighted scoring.
Coverage includes:
over 100 million blog sites
top video and image sharing sites such as YouTube, Google Video, Flickr, Metacafe, Revver, Vech, Daily Motion, Bebo, Grouper, BrightCove and many more.
mainstream media coverage from over 20,000 sources
emerging new classes of social media such as Twitter
forums and opinion sites

Radian6
The impact of social media on Marketing and PR is fundamentally changing the profession. Brand ownership is no longer solely the domain of the institution. A brand is now defined as the sum of all conversations taking place amongst users and it is happening regardless of whether you are part of these conversations or not.
Radian6 is focused on building the complete monitoring and analysis solution for Marketing and PR professionals so they can be the experts in social media.
Define
Set-up is quick and easy. The user simply sets up topics using keywords. Keywords could include names of brands, companies, products, competitors, issues, campaigns, spokespeople, executives or anything else that requires monitoring
Discover
Once setup is complete, the solution automatically collects and tracks content for the topic. It monitors all forms of social media including blogs, top video sharing and social networking sites, forums, opinion and review sites, image sharing sites, microblogging sites, online mainstream media and other sites as they become available.
Analyse & Engage
Analyse your topic with a number of user-friendly widgets – miniapplications accessible through a dashboard that provide quick access to specific information. As content is discovered, the solution automatically and continually tracks comments, viewership, user engagement and other metrics, 24/7, so that you can clearly see the reach and affect each post has on the community.
Know immediately which content is making an impact and what needs to be managed. Uncover the influencers online by topic, based on user-determined formula weightings. Listen and learn more about these influencers and decide on a path of engagement tracking the steps along the way.
Deliver
Easily export data and analysis for use in your reports, presentations and spreadsheets. Radian6’s social media monitoring solution can export reports using any variety of formats.
Be the social media expert
For an online demonstration of the Radian6 solution, to explore pricing options or to find out more about how you can be the social media expert, please contact us; 0207 923 5616 or  sales@6consulting.co.uk

monitor lizard

Comments

Display the following 7 comments

  1. Let's play cops and bloggers — silence
  2. Anonymous — Anonymous
  3. Radian6 pretty good — m bank
  4. An idea... — lightbulb
  5. 6Consulting Address — Wait YourTurn
  6. Funny thing — Climate Camper
  7. Monitoring — itsafitup
Upcoming Coverage
View and post events
Upcoming Events UK
24th October, London: 2015 London Anarchist Bookfair
2nd - 8th November: Wrexham, Wales, UK & Everywhere: Week of Action Against the North Wales Prison & the Prison Industrial Complex. Cymraeg: Wythnos o Weithredu yn Erbyn Carchar Gogledd Cymru

Ongoing UK
Every Tuesday 6pm-8pm, Yorkshire: Demo/vigil at NSA/NRO Menwith Hill US Spy Base More info: CAAB.

Every Tuesday, UK & worldwide: Counter Terror Tuesdays. Call the US Embassy nearest to you to protest Obama's Terror Tuesdays. More info here

Every day, London: Vigil for Julian Assange outside Ecuadorian Embassy

Parliament Sq Protest: see topic page
Ongoing Global
Rossport, Ireland: see topic page
Israel-Palestine: Israel Indymedia | Palestine Indymedia
Oaxaca: Chiapas Indymedia
Regions
All Regions
Birmingham
Cambridge
Liverpool
London
Oxford
Sheffield
South Coast
Wales
World
Other Local IMCs
Bristol/South West
Nottingham
Scotland
Social Media
You can follow @ukindymedia on indy.im and Twitter. We are working on a Twitter policy. We do not use Facebook, and advise you not to either.
Support Us
We need help paying the bills for hosting this site, please consider supporting us financially.
Other Media Projects
Schnews
Dissident Island Radio
Corporate Watch
Media Lens
VisionOnTV
Earth First! Action Update
Earth First! Action Reports
Topics
All Topics
Afghanistan
Analysis
Animal Liberation
Anti-Nuclear
Anti-militarism
Anti-racism
Bio-technology
Climate Chaos
Culture
Ecology
Education
Energy Crisis
Fracking
Free Spaces
Gender
Globalisation
Health
History
Indymedia
Iraq
Migration
Ocean Defence
Other Press
Palestine
Policing
Public sector cuts
Repression
Social Struggles
Technology
Terror War
Workers' Movements
Zapatista
Major Reports
NATO 2014
G8 2013
Workfare
2011 Census Resistance
Occupy Everywhere
August Riots
Dale Farm
J30 Strike
Flotilla to Gaza
Mayday 2010
Tar Sands
G20 London Summit
University Occupations for Gaza
Guantanamo
Indymedia Server Seizure
COP15 Climate Summit 2009
Carmel Agrexco
G8 Japan 2008
SHAC
Stop Sequani
Stop RWB
Climate Camp 2008
Oaxaca Uprising
Rossport Solidarity
Smash EDO
SOCPA
Past Major Reports
Encrypted Page
You are viewing this page using an encrypted connection. If you bookmark this page or send its address in an email you might want to use the un-encrypted address of this page.
If you recieved a warning about an untrusted root certificate please install the CAcert root certificate, for more information see the security page.

Global IMC Network


www.indymedia.org

Projects
print
radio
satellite tv
video

Africa

Europe
antwerpen
armenia
athens
austria
barcelona
belarus
belgium
belgrade
brussels
bulgaria
calabria
croatia
cyprus
emilia-romagna
estrecho / madiaq
galiza
germany
grenoble
hungary
ireland
istanbul
italy
la plana
liege
liguria
lille
linksunten
lombardia
madrid
malta
marseille
nantes
napoli
netherlands
northern england
nottingham imc
paris/île-de-france
patras
piemonte
poland
portugal
roma
romania
russia
sardegna
scotland
sverige
switzerland
torun
toscana
ukraine
united kingdom
valencia

Latin America
argentina
bolivia
chiapas
chile
chile sur
cmi brasil
cmi sucre
colombia
ecuador
mexico
peru
puerto rico
qollasuyu
rosario
santiago
tijuana
uruguay
valparaiso
venezuela

Oceania
aotearoa
brisbane
burma
darwin
jakarta
manila
melbourne
perth
qc
sydney

South Asia
india


United States
arizona
arkansas
asheville
atlanta
Austin
binghamton
boston
buffalo
chicago
cleveland
colorado
columbus
dc
hawaii
houston
hudson mohawk
kansas city
la
madison
maine
miami
michigan
milwaukee
minneapolis/st. paul
new hampshire
new jersey
new mexico
new orleans
north carolina
north texas
nyc
oklahoma
philadelphia
pittsburgh
portland
richmond
rochester
rogue valley
saint louis
san diego
san francisco
san francisco bay area
santa barbara
santa cruz, ca
sarasota
seattle
tampa bay
united states
urbana-champaign
vermont
western mass
worcester

West Asia
Armenia
Beirut
Israel
Palestine

Topics
biotech

Process
fbi/legal updates
mailing lists
process & imc docs
tech