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Emmerdale's Leyla to open vegan festival

Midlands Vegan Campaigns | 23.09.2010 21:20 | Animal Liberation | Birmingham

The West Midlands Vegan Festival, taking place on Sat 30th October in Wolverhampton, will be the biggest event of it's kind in the UK this year. Featuring top vegan caterers from across the UK, over 80 stalls, 4 cookery demos, 12 talks/workshops, kids activities, a vegan bar, live music throughout the day and much more. Famous vegan beauty, Roxie Ghawam-Shahidi - who plays 'Leyla Harding' from TV's Emmerdale, will open the festival at 11am.

The West Midlands Vegan Festival will offer all you need for healthy, cruelty-free, eco-friendly living. You don't have to be vegan to attend, everyone is welcome! Come and see why people are increasingly adopting a vegan lifestyle.

Roxie Ghawam-Shahidi
Roxie Ghawam-Shahidi

Press Release 23/9/10

Emmerdale's Leyla brings Vegan World to Wolverhampton

Famous vegan beauty, Roxie Ghawam-Shahidi - who plays 'Leyla Harding' from TV's Emmerdale - brings the vegan world to Wolverhampton this October.

Roxie will open the West Midlands Vegan Festival alongside Councillor Malcolm J Gwinnett, The Right Worshipful The Mayor of Wolverhampton. The festival is the largest of its kind in the UK in 2010, and launches World Vegan Month which runs throughout November.

Roxie said today, "I'm really excited to be coming to Wolverhampton, particularly as this is my first ever vegan festival. I'm looking forward to a really fun day. It's fabulous that these kinds of events are being organised - with everything vegan from clothes to cookery demonstrations."

At the Birmingham base of world's first Vegan Society, Amanda Baker said, "Roxie is an amazing example of just how vibrant and active vegans can be. We are delighted to have her supporting World Vegan Month for 2010."

Recently named a Top 50 West Midlands Green Leader 2010, Kevin White of the WM Vegan Festival organizing group said, "We look forward to welcoming all of Roxie's many fans, whether vegan-curious or die-hard omnivores.".

Media Contacts:

Festival - Kevin White 07758 106395 or 01527 458395 or info at
Ms. Ghawam-Shahidi - c/o Amanda Baker 07847 664 793 or 0121 523 1737 or media at

Notes for Editors

1. Rokhsaneh Ghawam-Shahidi has played Leyla Harding in ITV's 'Emmerdale' since 2008. Ms Ghawam-Shahidi will open the festival at 11am, present the UK Vegan Awards 2010 at 1pm, and give a public audience (Q&A) in the afternoon.

2. The West Midlands Vegan Festival ( - the biggest ever vegan festival staged north of London - is at The Wolves Civic, North Street, Wolverhampton from 11am - 5pm on Sat 30 Oct 2010. Admission is £1 for adults, under 16's free.

3. The Festival also features: top UK vegan caterers; over 80 stalls offering food, cookery books and free recipes, footwear, cosmetics & gifts, and more; four cookery demos, 12 talks/workshops, a vegan bar, kids activities and live music.

4. The Festival is organised by Midlands Vegan Campaigns. Founded in August 2007, MVC is small volunteer group promoting the benefits of vegan lifestyles through stalls, fairs and festivals.

Midlands Vegan Campaigns
For the benefit of animals, people & the planet

MVC, PO Box 10202, Redditch, Worcs. B98 8YT
Tel: 01527 458395
Email: info at

Midlands Vegan Campaigns
- Homepage:


Hide the following 4 comments

more blatant

23.09.2010 23:29

Emmerdale 'beauty'. Since when had percieved attractiveness been relevent to veganism? Lose your misogynist ideals and stop perpetuating the objectification if females.


Pathetic assholes.....

24.09.2010 07:18

Why the fuck would you assume people especially on Indymedia would be excited that some telly personality is opening your fair. Grow up and get a life....

Aunty Christ


24.09.2010 07:41

Didn't you know all vegans are beautiful? And we live forever.

Vegan power awwwaaaaaaaaaaaaaaaaaaaaaaaaaaay!

Captain Hunkmuscle

Great press release - but not really suitable for Indymedia!

24.09.2010 09:19

It's a great press release for attracting non-political non-vegans, which is precisely the sort of people you want to come to these events. No use preaching to the converted.

I agree it doesn't really go down well with the Indymedia demographic though. But maybe they don't really mind about that.

Hope the day goes well and you convert a lot of people to veganism!