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It was beautiful

saturday club | 20.12.2005 14:33 | Gender | Globalisation | Health

saturday club got together during dosummats anti over consumption month to say you cant buy beauty...







You can’t buy beauty.

We wanted to do a positive action, one that made people think without making them feel bad about themselves or angry towards us for blaming them. So instead of just sabotaging L’Oreal or telling people what was bad about them we decided to make people feel good without the use of makeovers or L’Oreal’s unethical and harmful products.

We went out into the street, outside Boots where they sell not only L’Oreal but hundreds of other unethical beauty products. We gave out stickers saying ‘I don’t need a makeover because I am beautiful’, we had pieces of paper that said ‘I don’t need a makeover because…’ and asked people to fill in their own reasons. We also gave out alternative, natural beauty tips and recipes and leaflets explaining why L’Oreal isn’t worth it.

We also made stickers to put onto L’Oreal’s products warning people about the harmful chemicals they contain, and their unethical behaviour. These were put onto their shampoo, makeup and anti-ageing cream packaging in the shop.

The response was amazing, everyone seemed really cheered up by the whole thing, asking for more stickers for their friends and filling in the paper with comments like (I don’t need a makeover because…) ‘I am happy with who I am’ and ‘I am worth more than L’Oreal’. We brought a smile to people’s faces where L’Oreal bring only low self-esteem, harmful chemicals and unethical practices.

 http://www.dosummat.org.uk/beauty.htm

to get involved in future stuff email us: info at dosummat dot org dot uk

saturday club
- e-mail: satclub at dosummat dot org dot uk
- Homepage: http://www.dosummat.org.uk

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Comments

Hide the following 6 comments

Fantastic!

20.12.2005 19:33

Great to see a positive action that brought a smile to people's beautiful faces!

Ad Nauseam


Sexy activism!

21.12.2005 02:56

I like it!

Tony Blair


at the risk of being a killjoy...

22.12.2005 12:20

I can't help but feel this protest would have a tad more legitimacy were the girls in the photo not kitted out in the latest "alternative" fashions and liberally doused in (undoubtedly eco-friendly, organic, and fairly traded) makeup.

just saying, like.

rasputin


Sweet as!

25.12.2005 23:40

Kick arse, it's great to hear that the action was a success! Upping confidence is the first step towards weening them off consumerism, nice one!

Pheromonal


erm...

05.01.2006 13:22

just noticing you are all judging how good the girls look..the whole day was to tell people that we are more than what we look..so fuck off judging the girls we happened to take a photo of. they were just the ones around when i had the camera out. the grannies and granddads and tiny little children and everyone took stickers and wrote stuff not just these girls, who were by the way real nice and didnt just sit at a computer moaning, they were lovely and cheerful..

fixdchik


oops

31.01.2006 18:28

just noticed that the offensive comments have been removed but my one moaning about them is still there. thanks for all the positive comments x x x

fixdchik


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