Spoof Press Release which some gullible outlets actually fell for:
** 9am, 1.4.08; for immediate release ***

AD AGENCY Y&R TO LAUNCH CIVILIAN JUMP-JET MARKETING CAMPAIGN

Leading advertising agency Y&R is proud to reveal that it will be
spearheading a major advertising and overall branding campaign for the new
Harrion® Civilian Jump-Jet. The Harrion® - the civilian version of the
Harrier - is the centrepiece of HarrionProjects, the newly-privatised wing
of the UK Ministry of Defence.

The campaign will be modelled on Y&R’s hugely successful work for Land
Rover, which combined rugged locations, spectacular photography and a
prominent claim to ‘offset’ the CO2 produced from the first 45,000 miles
of driving. The company which arranged the offsets, ClimateCare, is also
on board to offer the same service for the Harrion®, (which has an even
healthier thirst than its land-based brother!)

Y&R’s Bernard Donovan said “This is a dream come true for us, and not only
because so many of our lads grew up ogling Harriers back in the Seventies!
Seriously, we see a great future looming for the Harrion®, and we can’t
wait to get out there and help mould public perceptions of it.’

Mimi Santoria of HarrionProjects added ‘There’s nothing to stop the
Harrion® becoming the world’s most iconic personal transportation
solution. And with ClimateCare part of our team, there’s every chance it
will come to be regarded as a zero-emission 21st Century green zeitgeist
machine!’

Mick Martin of ClimateCare said ‘CO2 offsets are literally taking off
throughout the western world. We’re ready to jump into action and carbon
neutralise the Harrion®’s admittedly challenging 0.3 miles per gallon in
the same way as we have for Land Rover. This is our first major deal since
being acquired by JPMorgan, so we really are flying high with the big
boys!’

For interviews, pictures and more information as it happens:
Tel: 07513 341970 or 07513 335777
 yr_worldbeaters@yahoo.co.uk or
 harrion_launchpad@yahoo.co.uk
www.fossilfoolsday.org


Press Release form the occupiers:
*** 9am, 1.4.08; for immediate release***

LAND ROVER AD AGENCY OCCUPIED BY LONDON RISING TIDE ON FOSSIL FOOLS DAY


Activists from climate justice direct action group London Rising Tide
(LRT) have occupied the offices of Y&R, the ad agency behind the current
Land Rover campaign, and a new campaign for arms giant BAe Systems. This
is one of many actions taking place worldwide on Fossil Fools Day, a day
of action called by the Rising Tide network. Outside the office, climate
street theatre is also underway.

The LRT activists are posing as executives from a newly-privatised wing of
the MoD called HarrionProjects, a spoof company whose centrepiece is the
Harrion®, a civilian version of the Harrier Jump-Jet. LRT has issued a
spoof press release saying that Y&R has agreed to launch the Harrion®
marketing campaign, and also that ClimateCare, the CO2 offsets company
which is working to ‘offset’ Land Rover emissions, has agreed to do the
same for the Harrion®, even though the Harrion® only manages 0.3mpg.

LRT’s Sam Chase said: ‘It feels good to be joining other climate justice
activists around the world on a day when traditionally the world is turned
upside down. Fossil Fools Day is about using foolery to reveal the
insanity of the current fossil-fuelled market madness, an insanity whose
intensity is stoked to a great extent by the advertising industry.

LRT’s Mimi Santoria added: This is the first time an ad agency has been
targeted by climate justice campaigners – it’s long overdue, and it
certainly won’t be the last.’

For interviews, pictures, a copy of the spoof press release and more
information as it happens:
Tel: 07513 341970 or 07513 335777
 london@risingtide.org.uk www.londonrisingtide.org.uk
www.fossilfoolsday.org