Fair play to those who have vented their frustrations on the companies they see as perpetuating the IDF's violence, the next step is to see that these same companies profit from oppression all over the world and not just in Israel and Palestine. Their desire for profits is what butresses reactionary forms of government the world over and legitimises violence as a means of upholding the capitalist system. The fight is global, from Palestine to Colombia, London to Cape Town.