"So when he pointed to the top of the shed and said the kill pen was there, I was very surprised. You would never know it was there, apart from some men on the ramparts pressing some buttons. No noises, no thrashing movements, nothing at all..."
then take up their offer to "ask us a question".
And don't be a stranger.
You can even subscribe so they can let you know what's going on in a restaurant near you, or join in their friendly webchat section, because "McDonalds wants it customers to get the facts they need".
It's an activists dream come true.