In the web addresses below is demonstrated an institutional web page which involves the investigation and analysis of the today’s “trendy fashion”.
Investigators of this research team (consisted of about 30 persons, mostly students directed by university professors) “go with the flow of the trends, participate deep into it, detect, describe and analyze”
The fields of investigation are commercial markets, that have been, or they are still developing. Youth culture, fashion etc
Until now nothing exciting to notice, except that one of the markets investigated is also the so called anti-globalisation movement!
It seems that the activity of the last years has impressed the trend analysts by its mass character, giving them a clue to consider this portion as a growing market. Thus, they have realized investigations on the movement's tendencies and preferences in a way that companies interested on entering in the supposed market can exploit the data by buying them! All the information is presented to whom is may interested and that stands usually for companies of clothing, advertising enterprises etc. In this way these can plan their next steps of the market designing and promotion.

In a few words the entire above mean:
Organized speculative institutions are having an eye on the movement by pseudo-participating in the act, so can isolate the characteristics that can be a source of profit! That is, they observe what kind of music do they listen to, what kind of clothes they fit in and generally what kind of life-style the movement purposes and all these, after being carefully sociologically analyzed, can be sold to companies interested.

Conclusion?
All the above consist a strong element which reveals the real function of the today’s commercial society of the spectacle and maybe gives reasons for raising question about the character of the very same so-called “Anti-globalization movement”. Maybe too much attention given to the spectacular side. Too much T-shirts, too much “cool” character display? Maybe. Next time you will buy a T-shirt that expresses radical feelings, thing it twice. Somebody has already analyzed you and gives you what you want. You only have to pay for it…




Check out the sites:
-  http://www.signs-of-! the-time.nl/ and
-  http://www.signs-of-the-time.nl/coolsummer/1.html



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