"to promote a positive image of the Army in the local community"
Which it achieves by:
"speaking to selected groups of opinion formers throughout the United Kingdom"
They will be convieniently glossing over their role in the mass slaughter in Iraq and Afghanistan ( http://www.iraqbodycount.net/), and the fact that they frequently murder their own recruits ( http://www.epolitix.com/bos/epxnews/00000000677E.htm).
We are now supposed to believe that we have a 'caring, sharing' sort of army and not a bunch of thugs with guns fighting for the ruling classes in their battle with the poor.
See their disturbing propaganda here: