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Veggies Beware! - Quorn Partners with McDonalds!

boycott quorn | 05.04.2004 15:22 | Animal Liberation | Ecology | Globalisation

Shocking news for veggie Quorn lovers everywhere! Quorn (tm) say they are "deligthed to team up with McDonalds" (tm) to offer the new Quorn Premiere Burger...



A major new commercial partnership between McDonalds and the Quorn Brand has recently begun.

Quite why Marlow Foods Limited (Europe's largest company dedicated to producing and marketing branded meat alternative food products) would take their best selling Quorn brand (meat-free alternative and healthy image) into McDonalds and not expect to get some negative customer feedback is beyond me!

OK, so the business of food is big business (the UK retail meat-free market is worth almost $600m) and trends indicate that while vegetarians are the base support for producs like Quorn, there is also a strong meet eater market for 'healthy alternatives' - which is why we now get this McQuorn Burger.

That said I doubt I'll be buying Quorn again after their partnering with McDonalds. Instead I'll be buying other brands like Linda MaCartney and using more Soya Textured Vegetable Protein, Tofu, Tempeh and Wheat Protein - info on these from :  http://www.vegsoc.org/info/soya.html

Vegans have avoided Quorn tm products as these contain eggs, but now I can imagine a lot more people avoiding them all together.

If anyone wants to complain about their new partnership with McDonalds here's some contact information:

Quorn Website Feedback Form:
 http://www.quornworld.com/uk/contact/index.php

Marlow Foods Ltd
Station Road
Stokesley
Middlesbrough
TS9 7AB
Cleveland
Tel: 01642 710803
Fax: 01642 717229
Internet:  http://www.quorn.com

Marlow Foods UK headquarters is based in Stokesley on the northern fringes of the county of North Yorkshire with production facilities at both their Stokesley and Billingham Sites.

PS Marlow Foods is owned by Astra Zeneca

boycott quorn

Comments

Display the following 20 comments

  1. I just mailed them this — consumer power!
  2. how horrible! — i love quorn burgers
  3. And make your own food — No quorn sausages for me any more :-(
  4. Quorn Sucks - Just go Vegan — Sucks
  5. Why are you surprised ? — Vegan Vera
  6. wouldn't touch them anyway — andy lawson
  7. Quorn still use battery eggs — Arp
  8. Lifestylist white privilege bollix... — Red Ted
  9. red tosser — save the planet - go vegan
  10. Food IS Revolutionary! — back to basics
  11. the trend continues... — thoughtyoushouldknow
  12. I wiz jest sayin a course... — Red Ted
  13. No, this is what you said ... — karen elliot
  14. quorn is gack — eyes
  15. Human penguins unite a course... — Red Ted
  16. only you — karen elliot
  17. It's a repulsive idea — dh
  18. Why the idiocy? — Bobby
  19. rubbish turds — Thrash Silly
  20. My mail to Quorn — Ivan
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