It was beautiful
saturday club | 20.12.2005 14:33 | Gender | Globalisation | Health
We wanted to do a positive action, one that made people think without making them feel bad about themselves or angry towards us for blaming them. So instead of just sabotaging L’Oreal or telling people what was bad about them we decided to make people feel good without the use of makeovers or L’Oreal’s unethical and harmful products.
We went out into the street, outside Boots where they sell not only L’Oreal but hundreds of other unethical beauty products. We gave out stickers saying ‘I don’t need a makeover because I am beautiful’, we had pieces of paper that said ‘I don’t need a makeover because…’ and asked people to fill in their own reasons. We also gave out alternative, natural beauty tips and recipes and leaflets explaining why L’Oreal isn’t worth it.
We also made stickers to put onto L’Oreal’s products warning people about the harmful chemicals they contain, and their unethical behaviour. These were put onto their shampoo, makeup and anti-ageing cream packaging in the shop.
The response was amazing, everyone seemed really cheered up by the whole thing, asking for more stickers for their friends and filling in the paper with comments like (I don’t need a makeover because…) ‘I am happy with who I am’ and ‘I am worth more than L’Oreal’. We brought a smile to people’s faces where L’Oreal bring only low self-esteem, harmful chemicals and unethical practices.
http://www.dosummat.org.uk/beauty.htm to get involved in future stuff email us: info at dosummat dot org dot uk
saturday club
e-mail:
satclub at dosummat dot org dot uk
Homepage:
http://www.dosummat.org.uk
Comments
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Fantastic!
20.12.2005 19:33
Ad Nauseam
Sexy activism!
21.12.2005 02:56
Tony Blair
at the risk of being a killjoy...
22.12.2005 12:20
just saying, like.
rasputin
........hmmmm......
23.12.2005 01:09
leve delinquent
Sweet as!
25.12.2005 23:40
Pheromonal
Time will tell
28.12.2005 10:43
Digger
at the risk of sounding stupid...
28.12.2005 12:34
i can't help but feel this comment might as well have said 'silly little girls', at least they're not just sat around cathedral gardens posing!
just saying, like
xx
I can't help but feel this protest would have a tad more legitimacy were the girls in the photo not kitted out in the latest "alternative" fashions and liberally doused in (undoubtedly eco-friendly, organic, and fairly traded) makeup.
just saying, like.
rasputin
karen
e-mail:
nightvandal at yahoo co uk
Silly little girls!
29.12.2005 13:04
Don't say: You just wanted to get your photos on Indymedia, didn't you?
Do say: Your mum's so cool for letting you get a piercing.
Don't say: It doesn't look quite so cool when it gets all scabby does it?
Do say: Nirvana were quite a good band in their day.
Don't say: You were probably only 5 years old when Kurt blew his brains out.
Do say: We need to oppose all this consumerism.
Don't say: That i-pod you got for Christmas is really cool.
Anyone for McDonalds?
Do nuffin
erm...
05.01.2006 13:22
fixdchik
Photos of me with my schoolfriends.
13.01.2006 18:02
John
oops
31.01.2006 18:28
fixdchik
Heeeeeeeeeeeeeeeeeeeeeeeeee-ere's Johnny!
01.02.2006 16:51
We could go for a Critical Mass bike ride on the Friday and have lots of lovely vegan grub.
Then we could do a stall on Saturday daytime for a campaign.
Saturday night would be the best when I could give you all gentle massages with baby oil, and tickle and tease and pleasure you all.
And then we could just chill on Sunday!
John and his schoolfriends
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