Prompted by a Guardian article on Monday 1st October, grassroots, consumer campaign has spread across the internet with hundreds of people pledging to boycott Kettle Chips and Dips on numerous bulletin boards and the Facebook social networking site.
The campaign has already prompted another guardian article as well as the trade press.
To ad your voice to the campaign, why not email Kettle Crisps using the form on their website:
You could also call them on:
Remember you are speaking to a worker in a call centre not the Chief Exec, so keep it civil!
Mr Potato Head