The busiest high street in Norwich was today full of rats. The rats were equipped with placards reading Work Harder, Earn More Money, Buy More Things, Keep Going, and leaflets telling people to join the consumption Rat Race. The reverse of the leaflet, revealed the spoof and informed people that today was buy nothing day and perhaps they should consider the environmental and social consequences of excessive consumption.

600 leaflets were handed out in total (see below), and many passers-by expressed their support, although one by passer was heard to call “Get a job” to which one of the rat (a teacher) shouted back, “It’s a Saturday you tosser!” – the crowd of shoppers that had gathered around the rats all laughed.

Photo’s to follow soon.