Ten years ago the so-called “Battle of Seattle” took place. This moment marks the first break down of a ministerial conference of the World Trade Organisation (established in 1995) as well as the birth of a new global alliance – the Our World Is Not For Sale Network (OWINFS). As the founding statement “WTO – Shrink or Sink” outlines, the network’s objective was to hinder the expansion of the WTO and the free trade agenda. I have been actively engaging in this network since 2003 and will share the experiences of the network to influence policy processes in this field.