Smacks of a very edgy ad agency getting their mileage out of a viral. Make an advert that someone can find to be in bad taste. Get it banned: makes it sexy. Then link it on places like indymedia to get a debate about it. The best thing the IMC Moderators could do is pull it. It is spam. It contains nothing of any worth.

WWF try to portray themselves are animal-loving environmentalists. In fact they were set up by hunt scum concerned that they were killing off too many species and soon wouldn't have any left for killing for fun.

The joke goes that their panda logo was chosen because it was the only animal they could find that their patron Prince Phillip hadn't blasted to death at one point...

Don't see a problem with the advert in itself though, it just tells an uncomfortable truth.