First of all we went to Joseph (Bond Street), where we lined the front of the shop and chanted allowing everybody to be informed about the company's sales of real fur. Support from the public was good and yet again, the staff in the empty Joseph store refused to enter into discussion about the footage filmed inside the farms where they source animal furs.

Next stop was Hockley Furriers (formerly Philip Hockley Ltd) at 20 Conduit Street, London, W1S 2XW (Tel: 020 7493 6362 //  info@hockleylondon.com), who are one of the handful of furriers left in the country, making it their sole purpose to trade in the skins of millions of animals for fashion. Again, we lined the front of the shop and throughout the period of time there only one heartless person went in. Chants echoed around the prestigious street, letting everybody know about the animal abuse condoned by their local furriers.

It seems Hockley aren't doing too well, with prices being slashed on their coats to a very low amount. It also turns out the owner also runs another company, Polar Furs (Tel: 0207 2812266) in Holloway which is based in the building of the British Fur Trade Association! (Tel: 020 7281 9299).

Last of all was another Joseph store on Brook Street, where we stayed for about an hour where hundreds of leaflets were given out to passers by, calling for a boycott of the company until they stop selling real fur.