Billboards are bigger than you think - make your subverts nice and long
Plane Stupid presents......
"GET YOUR STICKER ON"
Where? -------- In your local town or city
When? -------- 48 hours from Thursday 22nd April- Friday 23rd April 2010
What? -------- The aviation industry loves to pretend that they are just responding to the public's desires by offering ever more flights, ever more noise and ever more emissions.
Of course, as any manipulative marketing executive could tell you, "When there is no market - create one!" The aviation industry spends millions every year telling us that we're no good to anyone unless we keep flying with them.
So it's time to hit back. Like tobocco adverts, aviation advertising needs to become a thing of the past. But until then, let's subvertise! Whether you're a first time activist looking for an easy way-in, or an old timer looking for some light relief.........it's time to take to the streets and reclaim some public space.
1. Download a choice of designs from our flickr site.
Or make your own!
2. Print them out on standard, non divided, A4 sticker paper (available from most printers and stationers)
3. Find your nearest aviation advertisement.
4. Stick 'em up punk.
5. Take photographs, set up a new temporary email adress in an internet cafe (under a pseudonym) and email your images to firstname.lastname@example.org
The group who stickers the most adverts in the 48 hour period wins.
Wins what? ------- We've got a bumper crop of 5 spray cans, 'Culture Jam' by Kalle Lasn, 'Do It Yourself, A handbook for changing our world' by the Trapese Collective and 'Scribbleboy' by Philip Ridley to give away
Of course don't feel limited to individual stickers, think big! You can write your own message on large stretches of blank wall paper to cover whole bill boards. Make up some wall paper paste, get a paint roller, and stick it up. If necessary - attach the roller to a broom handle for those hard to reach places.
Disclaimer: Please be respectful about where you sticker. Corporate nasties are fine.....but the local old people's homes may not appreciate your art on their walls. Use your head, and remember to dress well for the occasion- caps and scarfs are just the thing for subvertising season. Some officers of the law may be convinced that subvertising is borderline illegal, so take a friend as lookout, keep an eye open for CCTV and don't get caught.