Tiffany is the laureate in the world of jewelry, named as "the emperor of jeweler, the jewel of emperor". It gains its fame for the unique and extraordinary designs. In 1973, Tiffany & Co released its elite series, including lighter, watch, stationery, leather work, perfume, clock, glasses and even kitchenware. All are named as "Less Must Tiffany" (meaning Tiffany necessities).
The first wrist watch which is the combination of function and decoration was designed by Tiffany. Tiffany & Co embraced the concept and skills of jewel beset into the design of the watch, therefore the watch demonstrated the resplendent and elegant feeling. The classic and flamboyant modeling of necklaces, bracelets, rings and earrings made Tiffany the favorite among the upper class. Besides the classic design of three rings, the animals of nature, such as elephants and birds are the most commonly used features and themes in the designs of Tiffany. The Panther series, which were released in the nineteen nineties, also turned to be the most classical design of Tiffany.
Not only as the symbol of upper class, Tiffany & Co also a conventional brand that is the witness of eternal love. For more than one hundred years, Tiffany has witnessed numerous vows and oath of forever love and immortal loyalty. Therefore, besides the celebrities of position, young lovers are also fascinated by Tiffany, which transmits the irresistible glamor of love. In order to memorize the affection and love for his wife, the founder Louis Tiffany released the perfume called "So Pretty De Tiffany", according to her nickname.
The design of jewels needs the master of classic aesthetics, but the modern spirit is also indispensable in the innovation, to make the works keep pace with the modern life and be accepted by people at the very time. Although Tiffany & Co is of great history and has many classical designs, it also assimilates the elements and symbols of modernism. The combination of traditional style and modern character is the summit of Tiffany designs. In the fluent lines and sparkling colors, Tiffany transmits the essence of beauty beauty lies in simplicity but not in complicity, in compatibility but not in conflict.
Original article on IMC Scotland: http://www.indymediascotland.org/node/20269