These HMRC adverts serve 2 purposes. First is to respond to public outrage at them helping the super-rich, by promoting the false impression they're doing more about tax-thieves. Second is to encourage the public to think crack-downs on these huge multi-national and multi-billionaire corporations and companies would be the same as crack-downs on ordinary members of the public (on the relatively miniscule amounts of cash income that might be earned by some self-employed sole-traders, etc).
In other words, when UK Uncut and other campaign groups call for the hyper-rich to contribute to the cost of the taxpayer-funded services and infrastructure that their businesses exploit, instead HMRC's Coalition masters want the public to think such campaigns threaten ordinary members of the public.
Billboard sites like these cost corporations thousands of pounds per week to rent, and corporations pay those thousands because they know advertising's effective. Dozens of billboards like this have been modified, effectively costing the advertisers a fortune in wasted PR costs, and taking straightforward messages about cuts and privatisation out to tens of thousands of people.
PEOPLE UNITED AGAINST CUTS & PRIVATISATION
NATIONAL DEMONSTRATION & FREE FESTIVAL
Sat 21 June, Portland Place, London W1A 1AA, 1pm