A few different articles cut n pasted and discussed below, plus some publicity info on Radian 6 monitoring software.
Brazil and his minions also claim to help top corporations defend their image. A nice little earner...
Article cut n paste from:
The Metropolitan Police has hired a firm of consultants (6 consulting) to help it monitor social networking sites.
The police force says it wants to monitor peoples' perception of the Met, and counter rumours about what the police are doing ahead of this week's Climate Camp, which is due to take place during August bank holiday weekend.
The Met Police is two months into a six-month contact with 6Consulting, which is monitoring sites like Flickr and YouTube.
A spokesman said: "We are not monitoring in a criminal sense, we are looking to use the sites to get our message out there.
"We are monitoring how we are perceived. It's not Big Brother-style monitoring."
He said the monitoring activity was in response to the G20 demonstrations earlier this year, when rumours about the tactics police were using spread round internet via sites like Twitter.
He said: "Sometimes the rumours are accurate, but sometimes things get distorted and it can be a case of Chinese whispers."
The police force has set up a Twitter account specifically for the Climate Camp event at @CO11MetPolice. It says Twitter is useful for tracking and responding to rumours over police tactics and actions during events that attract a lot of protestors.
Slightly different Spin from PR week:
Metropolitan Police Hires 6Consulting To Monitor The Web
The Metropolitan Police has appointed a digital agency for a brief that is thought to include monitoring the web for both evidence of crime and conversations about the Met's policing methods.
6Consulting has been hired for a project, expected to last six to 12 months, to oversee social media monitoring for the Met.
Although the Met and 6Consulting refused to comment any further, other than to confirm the appointment, it is understood the brief includes monitoring of Twitter, Facebook and blogs.
This activity is being undertaken in order to gain an understanding of how the Met is perceived, but also as an additional way for the police to uncover crime.
One insider said: 'What the Met is looking for is a combination of crisis alerts and management.
'If someone blogs saying "there's a little bit of a riot going on down the street from me", it will be able to respond that bit faster.'
The agency was appointed after a competitive pitch process and reports to Met Police head of internal communication Jim O'Donnell.
6Consulting provides clients with access to social media monitoring software that can be imported into the client's own system.
It is understood that this is what the Met liked about the offering from the agency, which plans to use the software at New Scotland Yard.
Brando director of social media David Cushman said the move was a 'wise first step' in giving the Met a taste of conversations going on about it in social media.
But he added: 'How it responds to what it hears is where the bigger win lies. Joining in makes all the difference.
'That's how the Met can develop an understanding of the role of community policing within online communities.
'Social media offers the Met an opportunity to make itself more accessible, more positively perceived - and more the everyday useful and helpful part of our lives that it should be.'
The move comes after the Met was hit by a storm of negative online publicity following the death of Ian Tomlinson at the G20 protests on 1 April - including two officers caught making controversial comments on Facebook.
But in May, the Met's director of public affairs and corporate comms Dick Fedorcio rejected advice in PRWeek from social media experts to interact with bloggers, saying it 'starts to raise some ethical issues'.
Some blurbs from 6's website:
6 consulting say they use radian 6 software:
The Radian6 social media monitoring solution
The Radian6 solution helps you stay on top of what’s being said about your brands online. The solution is quick to set up and easy to use. Use it to monitor all forms of social media including blogs, top video sharing sites, forums, opinion and review sites, image sharing sites, microblogging sites, online mainstream media and other sites as they become available. The process of discovery and collection is a 24/7 process, with data pushed to your dashboard in real-time, as it is captured.
Here’s what else you can do:
Scan and sort to see the most viral posts related to your brand(s).
Watch daily for online conversations that could be damaging to your brand(s).
Identify the sites with the most influence in order to tailor your outreach.
Score and track each attribute, word or phrase associated with mentions of your brand(s).
Listen to uncover potential new customers or partners at their “point of need”.
Track volume of buzz around keywords tied to a specific marketing campaign.
Watch competitive brands and use a comparative graph to track share of voice.
The impact of social media on public relations and advertising is fundamentally changing the profession. Brand ownership is no longer solely the domain of the institution. A brand is now defined as the sum of all conversations taking place amongst users and it’s happening now regardless of whether or not you are part of these conversations.
Utilising social media monitoring can help in a variety of ways.
Immediately know which online content is making an impact and what needs to be managed.
Gain powerful insights into competitors.
Be first to alert your leadership team to new issues and developments brewing online.
Integrate social media into your crisis management practices and brand audits.
Give your product department a new way to research target audiences and use content to inspire new marketing ideas.
Find additional ways to track campaign effectiveness.
Uncover influential sites and personalities affecting your company’s brands and interests.
Designed for PR and advertising professionals
Our solution has been built for and by PR and advertising professionals.
We created our Early Adopter Program (EAP) to go deep with a wide variety of clients. It has allowed us to truly understand the pain associated with manual monitoring and analysis. We’ve seen new opportunities to help users add value. We’ve designed a solution with real advantages.
Data is captured in real-time as discovered and delivered to dashboard analysis widgets.
The UI is easy to use with text, pictures and video inside the dashboard.
The solution covers all forms of social media including blogs, top video and image sharing sites, forums, opinion sites, mainstream online media and Twitter.
Conversational dynamics are constantly tallied to track the viral nature of each post.
This allows for easy sorting by publish date, comment count, unique commenters and calculated engagement.
There is no limit to keywords when setting up topic profiles. Billing is tied to results, not the parameters used.
Multiple languages are supported including; English, French, Italian, German, Simple Chinese, Korean and Japanese.
Results can be filtered by country and by media type.
Numerous analysis widgets can be set up to analyze within a date range or for pre-set days.
The most influential sites for a topic profile can be calculated based on user-weighted scoring.
over 100 million blog sites
top video and image sharing sites such as YouTube, Google Video, Flickr, Metacafe, Revver, Vech, Daily Motion, Bebo, Grouper, BrightCove and many more.
mainstream media coverage from over 20,000 sources
emerging new classes of social media such as Twitter
forums and opinion sites
The impact of social media on Marketing and PR is fundamentally changing the profession. Brand ownership is no longer solely the domain of the institution. A brand is now defined as the sum of all conversations taking place amongst users and it is happening regardless of whether you are part of these conversations or not.
Radian6 is focused on building the complete monitoring and analysis solution for Marketing and PR professionals so they can be the experts in social media.
Set-up is quick and easy. The user simply sets up topics using keywords. Keywords could include names of brands, companies, products, competitors, issues, campaigns, spokespeople, executives or anything else that requires monitoring
Once setup is complete, the solution automatically collects and tracks content for the topic. It monitors all forms of social media including blogs, top video sharing and social networking sites, forums, opinion and review sites, image sharing sites, microblogging sites, online mainstream media and other sites as they become available.
Analyse & Engage
Analyse your topic with a number of user-friendly widgets – miniapplications accessible through a dashboard that provide quick access to specific information. As content is discovered, the solution automatically and continually tracks comments, viewership, user engagement and other metrics, 24/7, so that you can clearly see the reach and affect each post has on the community.
Know immediately which content is making an impact and what needs to be managed. Uncover the influencers online by topic, based on user-determined formula weightings. Listen and learn more about these influencers and decide on a path of engagement tracking the steps along the way.
Easily export data and analysis for use in your reports, presentations and spreadsheets. Radian6’s social media monitoring solution can export reports using any variety of formats.
Be the social media expert
For an online demonstration of the Radian6 solution, to explore pricing options or to find out more about how you can be the social media expert, please contact us; 0207 923 5616 or firstname.lastname@example.org